Nordstrom Downtown Seattle
500 Pine Street
Seattle, WA 98101
Contact: Sonja Ekornas Immediate Release:
February 1, 2011
Nicole Richie is Making Celebrity Appearance at Nordstrom
Seattle, WA: March 5, 2011 at 11:00 a.m. Nicole Richie will be making a celebrity appearance at Nordstrom to present her new collection House of Harlow. This will be held at the flagship store downtown Seattle in the Jewelry department located on the second floor across from cosmetics. Nicole Richie will be attending this exclusive event from 11a.m.-2p.m. During the event she will be greeting customers and doing a signing while refreshments are being served. This will then help draw in more customers from the public while also creating a significant amount of foot traffic in Nordstrom, in hopes of House of Harlow’s increase in sales.
Nicole Richie’s House of Harlow line is vintage 1960’s based with very feminine and chunky based pieces that are the latest trend must have pieces. The price point is medium sitting at $70-400 dollars in price, which is very affordable for quality jewelry. House of Harlow’s competitors will be Marc Jacobs, Marc by Marc Jacobs, and Juicy Couture. Nicole Richie will bring in a lot of fans and consumers not only of her House of Harlow line but also from her Winter Kate line, which is already carried in Nordstrom Savvy located on the third floor promoting cross selling throughout the store.
Following this event there will be a joint event hosted by Nicole Richie with both her lines House of Harlow and Winter Kate. This will be held April 25, 2011 at 11:00 a.m. at the downtown Nordstrom location again. At this event both the clothing and jewelry will be displayed while having stylist style the lines together creating a well-accessorized outfit. There will also be a VIP section of customers who spent over $250 on Winter Kate or House of Harlow giving them to have the opportunity to meet and take pictures with Nicole while getting styling advice for your new pieces. While out of the VIP section there will be a drawing held and there will be one winner receiving a gift certificate for either of Nicole’s lines with a jewelry pieces picked out personally by Nicole just for them.
Mission Statement:
“At Nordstrom, we value the richness that diversity brings to our workforce - it makes our Company better and the communities we serve stronger.”
To schedule a interview with Nicole Richie or for more information please contact at:
Nordstrom
Contact: Sonja Ekornas
No comments:
Post a Comment